AVK Pushes Ahead with Europe Expansion with New Service Hub

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AVK has been expanding its service operations across European territories
AVK is driving further expansion across Europe by opening a new service hub in the Netherlands to create a stronger local presence outside of the UK

AVK is driving further European expansion by opening a new service hub in the Netherlands. 

As the largest and fastest-growing supplier of innovative power solutions for data centres and leading organisations in the UK and Europe, this move from AVK will reduce reliance on AVK’s existing service infrastructure in the UK by creating a stronger local presence in Europe.

Based in Lelystad, which is around 30 minutes from Amsterdam, the new service hub is the latest example of AVK’s commitment to providing the highest levels of in-country support for the increasing number of European data centres as they go live and throughout their operation. 

Lynsey Partlow, Service Director at AVK

“For several years, AVK has been expanding its service operations across European territories as a reflection of the significant number of new data centres that have been created,” says Lynsey Partlow, Service Director at AVK.

“From this summer, we expect to see a lot more data centres commissioned and going live throughout the region, and it is essential that AVK has an active in-country service footprint that enables us to support our partners proactively as they grow.”

Dedicated service infrastructure in Europe

AVK’s customers in Europe will be offered a dedicated and localised service infrastructure. The hub is already designed to deliver enhanced service responsiveness, but also improves logistics and offers stronger client partnerships in Europe’s continually-expanding data centre market.

Image: AVK

The company has said the hub is due to open as scheduled in April 2025, with companies operating in the energy and data infrastructure sector across Europe immediately benefiting from having AVK service engineers closer to major data centres. 

Key facts
  • Data centre power consumption in Europe is expected to surge from 62 TWh to more than 150 TWh by 2030 (McKinsey)

Such a move will also ensure that AVK customers will have faster support and improved operational efficiencies moving forward. 

Lynsey explains: “Setting up these strategic service hubs will help us enormously with our supply chains, our relationships with clients and our field delivery. 

“Instead of locally-based staff relying on our service infrastructure in the UK, having a European infrastructure will make a massive difference to how we support the increasing numbers of customers setting up new data centres across the continent.”

A forward-thinking approach to data centre development

The Netherlands hub will consist of warehousing, critical spares and administrative offices, which are already being recruited for, including the critical role of a European Service Manager.

Additionally, plans are in place for AVK to continue expanding its European presence further, with the next new hub already scheduled to be set up in Frankfurt, Germany. 

There is also an existing service office in Dublin, Ireland, with others expected to follow, the company says.

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Creating these new service hubs is part of AVK’s strategy to adopt a forward-thinking approach to integrating local infrastructure, but also suggests the company is growing at a rapid pace.

AVK has grown significantly over the last three years, with its recent rebrand and expansion centring on filling the void of power in data centres.

The new hubs will also support AVK’s long-term plan to roll out its Academy programme to provide further training and support within the industry. AVK academies are specific training hubs that are dedicated to developing the next generation of data centre engineers. 

Speaking with Data Centre Magazine in December 2024, AVK CEO Ben Pritchard explains that the company’s academy helps play a critical role in the company’s long-term vision of fostering an innovative engineering workforce that can address future industry demands.

Ben Pritchard, CEO of AVK

“It’s frustrating going to events, hearing about the skills gap and there being little done about it,” he explains.

“The biggest thing for me is attracting new blood from different walks of life into an industry that is so fast paced. It allows for diverse thinking. If we continue to employ the same people we will still get better, but not as quickly as if we have AVK Academy.”

Looking to the future, AVK technicians will be carrying out additional developments, including the service and maintenance of selective catalytic reduction (SCR) systems that the company installs in data centres to minimise harmful emissions from diesel-powered backup generators. 


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