Dec 17, 2020

Google heads up $2.4bn of green initiatives in Europe

Data Centres
Joanna England
3 min
Technology and internet giant is investing in economic sustainability following the COVID-19 pandemic
Technology and internet giant is investing in economic sustainability following the COVID-19 pandemic...

Google has announced a $2.8bn investment drive into carbon-free energy generation projects and green infrastructure in Europe. The programmes will help develop new technologies to make round-the-clock carbon-free energy cheaper and more widely available.

The announcement comes hot on the heels of Google’s 1,700 megawatts of new renewable energy projects in Belgium, Sweden, Denmark, Finland and the Netherlands, and relate to the energy efficiency of Google sites as well as the support of multiple education programmes.

The beneficiaries will include STEM (science, technology, engineering and maths), environmental and cultural projects, two projects with the Museum Fredericia that will promote local history through virtual experiences and the preservation of local bee and butterfly populations in The Netherlands. 

Speaking about the directives, Matt Brittin, President, Google Europe, Middle East and Africa, said the aim was to support local economies as well as sustainable projects. “We are proud to invest in Europe’s digital infrastructure, contribute to the local communities we operate in and support Europe’s green transition. This will be a decisive decade, and we are committed to leading by example,” he explained.

Brittin continued, “A few months ago, we announced our Third Decade of Climate Action: an ambitious plan to help build a carbon-free future and operate on clean energy around the clock. This is far more challenging than the traditional approach of matching energy usage with renewable energy, but we’re working to get this done in the next nine years.”

Green data centres

Google already has 19 data centres globally and has spent upwards of $4bn on its five European data centre hubs since 2007 after recently breaking ground on a sixth site in Hamina, Finland. 

The internet technology leader also opened a second data centre in Holland this month and all sites managed by the company are powered with sustainability in mind. The new green initiatives include goals in line with Europe’s ambitious target of achieving a 55% reduction in emissions by 2030. This is in addition to its 32% renewable energy target.  

The multinational recently revealed that it operates “the cleanest cloud in the industry” and says its data centres are on average twice as energy efficient as a typical enterprise facility. They revealed they were delivering seven times as much computing power as five years ago but using the same energy levels of electrical power. 

Artificial Intelligence

Google says such breakthroughs have only been made possible through the implementation of AI technology, which helps reduce the energy they use to cool their data centres by an average 30%. The innovations have also been made available for use by airports, shopping malls, hospitals, data centres and other commercial buildings and industrial facilities.

Brittin went on to say that Google’s extensive investments in Europe have resulted in numerous employment and training opportunities for local populations, therefore helping communities to prosper and embrace notions of sustainability.

He explained, “In addition to enabling the greenest, cleanest cloud, all these sites bring economic growth and employment to local communities and to Europe. In Finland, our data centre has brought €1.2bn in investment and supported 1700 jobs every year since 2009. During the construction of our Denmark data centre, we spent over €600mn and supported 2600 jobs. And in the Netherlands, we've directly invested €2.5bn since 2014."

Brittin added, “We are proud to invest in Europe’s digital infrastructure, contribute to the local communities we operate in and support Europe’s green transition. This will be a decisive decade, and we are committed to leading by example.”

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Jun 15, 2021

Sustainability and PUE reduction in data centres

2 min
As green data centre design becomes mission critical, rigid evaporative media can be the key to reducing your PUE and increasing your sustainability. 

The data centre industry is at a crossroads. As demand for colocation, hyperscale cloud, and edge solutions continues to rise, operators and enterprises are also facing up to the reality that sustainable design and operating practice are a mission critical component of the modern data centre. Going green is no longer an optional extra.

Data centres are becoming an increasingly critical foundation that underpins the modern world, and the demand for them continues to grow exponentially each year. Data centres must remain in constant operation in order to provide the services for which customers depend on them. 

This mission critical need, combined with the sector-wide push towards reduced energy consumption and carbon footprint throughout the industry, is making the search for innovative evaporative media solutions that keep systems running at peak efficiency an equally mission critical priority.

The two main sources of energy consumption in a modern data centre are its IT equipment and the cooling infrastructure used to keep that equipment cool. A 2017 study found that energy consumption as the direct result of cooling data centre IT equipment can amount to over 40% of the total energy consumption in a facility. From air cooling to liquid and evaporative chillers, data centre operators, finding the right cooling solution for your facility is a top-of-mind goal for any data centre operator. 

Courtesy of Portacool
Courtesy of Portacool

Portacool: keeping it Kuul 

Based in Center, Texas, Portacool is a portable evaporative cooling solutions firm that has been pushing the boundaries of mission critical infrastructure cooling technology since it entered the market in 1990. 

Through constant embodiment of its five brand pillars - Safety & Liability, Total Cost of Ownership, Productivity & Performance, Sustainability & Social Responsibility, and Life & Comfort Enhancing Solutions - Portacool has grown steadily over the past 30 years, continually reinforcing its reputation for industry-leading cooling solutions. 

Portacool’s solutions have been successfully applied throughout the agricultural and horticultural, manufacturing, industrial, business, entertainment, sports, home, and hobby industries - “anywhere cooling is needed and traditional air conditioning is impractical or cost prohibitive.” 

The company’s sub-brand, Kuul, is Portacool’s answer to the growing need for reliable, sustainable cooling solutions in the data centre sector. Portacool manufactures three series of evaporative media – Kuul Control, Kuul Vitality and Kuul Comfort. Kuul Control is used in data centres, power generation and HVAC systems. Kuul Vitality is utilised primarily in the horticulture, poultry and swine industries. Kuul Comfort is exclusively made for usage in Portacool-branded portable evaporative coolers.

Kuul can help data centre operators lower their PUE dramatically, increasing the environmental sustainability of their facilities significantly as a result of its rigid evaporative media solutions. 

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