5 Minutes With: Natham Blom, co-CEO of Iceotope Technologies
AI continues to drive unprecedented demands on computing infrastructure, Iceotope Technologies is an example of a company that is positioning itself at the forefront of the industry’s transformation.
The company currently combines technological innovation with environmental responsibility. In fact, their Precision Liquid Cooling technology represents a significant advancement in data centre cooling, as it uses 40% less energy and nearly 100% less water compared to traditional cooling methods.
In this interview, Data Centre Magazine speaks with co-CEO of Iceotope Technologies, Nathan Blom, about the company’s innovative approach to addressing the challenge of how liquid cooling can support AI systems in a sustainable way.
Tell us about Iceotope’s sustainability goals.
I’m deeply committed to the mission we're pursuing at Iceotope, where we're making a tangible impact on the environment. It's what motivates me every day and keeps me working late into the night.
I’ve emphasised to the team that each one of them has the power to drive real change. Through our work, they are key players in transitioning the world from an energy-hungry, fossil fuel-dependent economy to a more sustainable, digital future.
Iceotope’s Precision Liquid Cooling technology uses 40% less energy and almost 100% less water, allowing data centres to either repurpose electricity for more productive computing or reduce the demand on the power grid. This is how we’re contributing to a more sustainable future.
Read more about Iceotope’s Precision Liquid Cooling solutions HERE
What are the key challenges you face at Iceotope Technologies? How do you manage these?
One of the biggest challenges we face is the rapid evolution of AI and other technologies, which is driving data centre equipment to run hotter than ever before. Traditional air cooling can no longer handle the heat from the CPUs and GPUs that power AI workloads.
Our Precision Liquid Cooling technology uses dielectric fluid to efficiently capture and remove the heat from the servers running these workloads. This enables data centres to keep up with the increasing demand for compute power without relying on excessive amounts of electricity or water.
Another major challenge is overcoming the inertia of the status quo. There's a strong tendency for enterprises to stick with traditional methods, even as AI is revolutionising the tech landscape.
AI is not only changing the way we think about data processing, but it's also reshaping the future of hardware architecture. Convincing enterprises to transition to alternative technologies like ours can be difficult, as there’s often hesitation to adopt something new. However, in the last six months, we've noticed a significant shift in the conversation.
Companies are realising that this is no longer a theoretical issue—it's a pressing reality that requires immediate action.
What does the future hold for the data centre sector?
For the foreseeable future, the data centre sector is going to be closely tied to the rapid growth of AI. AI is not going anywhere. As AI models become more complex, the demand for processing power will continue to surge. As a result, the pressure to transition from air cooling to liquid cooling will intensify.
AI is also going to impact sustainability in the industry. With rising energy costs and tighter environmental regulations, energy-efficient solutions that reduce carbon footprints will be essential. Innovations in cooling, power management, and automation are going to shape the future design and operations of data centres.
What are your goals for 2025?
The rapid growth of AI and high-performance computing has accelerated the need for more efficient cooling solutions, and across the industry we’ve seen liquid cooling emerge as a key enabling technology for the AI revolution.
My goals for 2025 are centred on driving the adoption of Iceotope's innovative cooling technology across the technology landscape, from core data centres to edge environments. I believe 2025 will be the year when enterprises embrace alternative cooling solutions at scale.
Iceotope is committed to partnering with the largest and most impactful companies that are focused on AI while simultaneously caring about sustainability. This involves collaborating with major players in server, storage, networking, and power manufacturing for both data centres and edge computing. By deepening our partnerships with hyperscalers, OEMs, ODMs, and leading silicon manufacturers, our goal is to transform AI deployments and make a significant impact on the industry's future.
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