BizClik Media Group’s geospatial data webinar preview

An online webinar, hosted by BizClik Media Group, discusses the common pitfalls when purchasing geospatial data and how best to avoid them.

BizClik Media Group, a disruptive global media company based in the UK, is hosting a webinar on Wednesday 27 April at 3pm Eastern. The event will be hosted by three speakers and will discuss the seven most common pitfalls when shopping for geospatial data and, more, importantly, how to avoid them.  

Geospatial data is being collected by people, cars, smart meters, and, of course, your mobile phone. This is in addition to traditional data collected from government population census’, financial and econometric sources, and departments of natural resources. What users are finding today is a variety of data product choices for use with geographic information systems (GIS). However, with choice comes questions about where to buy, how much to buy, and cost. 

The agenda for the webinar will address understanding how data is sold, especially in new marketplaces; how it’s organised; and what choices users can expect to encounter, as well as knowing the right questions to ask a geospatial data vendor.  

The challenges facing users who need to purchase geospatial data come with a complex mixture of products arranged by geography, such as a country boundary or a variety of data types, such as demographics or points of interest, as well as licensing options that vary by time. Vendors of geospatial data recognise these challenges and are standing up data marketplaces as a starting point. Presenting choices assumes, however, that users know what they want and are familiar with how the vendor will price and license products. 

Meet the panelists  

The webinar will be hosted by three panelists: Joe Francica, Julien Lebrun - both of whom work for the geospatial data firm Korem - and Andy Bell who works for Precisely. 

Julien Lebrun: Lebrun holds a bachelor's and a master’s degree in geography from Laval University in Quebec City. He worked as a research professional at the centre of northern studies where he took part in the operations of a network of environmental research stations. Since 2018, he works as a geospatial expert for Korem where he’s recommending and integrating the best geospatial solutions on the market. 

Joe Francica: A recognised influential geospatial technologist,; Francica has been a leading advocate of location intelligence for over 35 years. During his career, he has worked in private companies, start-ups and government organizations, on the applications of geographic information to commercial business challenges. Francica founded and chaired the Location Intelligence Conference in the U.S. and Brazil and has published over 500 technical articles, blogs and podcasts on location technology. He holds degrees from Rutgers, Dartmouth and Southern Methodist University. 

Andy Bell: Andy Bell is Vice President of Global Data Product Management at Precisely, responsible for the global data portfolio. Andy has accumulated a wealth of experience over 25 years in data and analytics, leading teams involved in retail location analysis, product development, data science and GIS.  

He has previously worked for GlaxoSmithKline, BellHanson, GMAP and CallCredit instigating a number of innovative data developments as well as new ways of applying data and insight to new market problems. Andy is currently driving the data strategy at Precisely with his team of Product Managers, identifying and developing new and innovative data products to meet new and exciting client demands. 

If you’re interested in finding out more about the topic of geospatial data and hearing more from these experts, you can register for the webinar here.  

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