Jul 10, 2021

DCX, Submer, and others lead liquid cooling market

3 min
European companies such as DCX, Schneider Electric, and Submer, are leading the market for data centre liquid cooling, according to a new report.

A report released by Reportlinker has revealed that when it comes to liquid cooling in data centres, Europe is ahead of its competitors. The report focuses on several factors including data centre types and solutions, the end-use industry, government initiatives, market trends, and patent analysis. 

Key market players 

Highlighted in the report are the key players making the biggest impact on the market. These include Aquila Group, Asetek, Inc., Aspen Systems Inc., Asperitas, Chilldyne, Inc., Cooler Master Co., Ltd., CoolIt Systems, DCX The Liquid Cooling Company, ExaScaler Inc., Fujitsu, International Business Machines Corporation, Schneider Electric, Submer, 3M, and Royal Dutch Shell plc.

These companies were selected for the report based on a selective pool of players, mainly Tier 1 (which holds 50-60% of the market) and mid-segment players, which comprise a 30-40% share. The selection also includes small & emerging companies which hold a 10-20% share in the market based on various factors such as product portfolio, annual revenues, market penetration, research, and development initiatives, along with a domestic and international presence in the industry.

Aside from Europe, the report also includes companies from the U.S., Canada, Mexico, China, Japan, Singapore, South Korea, The Netherlands, and Switzerland. However, DCX, Submer, and Schneider Electric are three of the most prominent companies in the market, all of which are based in Europe. 

DCX, “the liquid cooling company” 

DCX has a portfolio of liquid cooling solutions for the IT and telco infrastructure industries. One such solution is its next-generation Direct Liquid Cooling (DLC) system. According to the company, the system is designed specifically to eliminate all the risks associated with standard water cooling while providing a flexible and open solution – easy to apply and customer configurable. Thanks to patented leak-proof design based on Chilldyne negative pressure system, PushToLock quick disconnect ports, and other features, it can cool any server, regardless of make or model – and deliver up to 20% more computing power.

DCX's next generation Direct Liquid Cooling system.
DCX's next-generation Direct Liquid Cooling system. Image: DCX


In addition, the system can be disassembled and reused in other servers in the future, ordering is easy as purchasing any third-party component, and installation of modules is as easy as installation of an additional PCI card, DCX claims. 

Schneider Electric 

Based in France, Schneider Electric, much like DCX, also offers liquid cooling solutions. In June this year, it even announced an industry-first, all-in-one liquid-cooled Estruxure modular data centre, further demonstrating its commitment to the liquid-cooling market. 


As part of the EcoStruxure Modular Data Centers range, the company claims that the Liquid-Cooled All-In-One prefabricated module delivers a “fast, flexible and predictable solution”, offering the same quality and functionality as a traditional, stick-built facility. It enables new data centre capacity to be designed, built, and installed in a fraction of the time taken to acquire and develop traditional data centre environments. According to Schneider Electric, all equipment is factory-installed and tested to provide resilient and predictable performance with decreased risk from day one.


Submer also provides a range of liquid cooling systems, including their SmartPodXL and MicroPod devices. The company is based in Spain and was Co-Founded by Daniel Pope, who is also the Chief Executive Officer. Below is a video explaining how Submer’s SmartPodXL and MicroPod liquid cooling systems work. 



The market for data centre liquid cooling is expected to reach a total value of US$2.5bn by 2026. The European Union has also formed a Green Deal which lays out plans to make the entire data centre and information and communications technology (ICT) industry carbon neutral by 2030.


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Aug 2, 2021

Microsoft hyperscale plans prompt Lab3 New Zealand launch

2 min
The launch of Lab3 in New Zealand is in response to surging cloud demand and Microsoft’s hyperscale data centre investment.

Lab3, an Australian cloud migration specialist, has announced it is launching in New Zealand after being prompted by a surge in demand for cloud services and Microsoft’s investment into hyperscale data centres. 

The company, which was founded in 2017, has appointed David Boyes as Chief Executive Officer and Rich Anderson as Chief Operating Officer. According to Companies Office records, Boyes and Anderson each have a 10% share in Lab3’s New Zealand business.  Commenting on cloud migration, Boyes said: “Across New Zealand, in government and every industry sector, organisations are looking to migrate to the cloud to modernise their technology environments.” He added that the Coronavirus pandemic was fuelling a “ need to tap into the power of data, facilitate remote work and meet public expectations of a virtual world.”

Chris Cook, Group CEO of Lab3 said the business was "first and foremost about client success" which drives the company’s product innovation and motivation to expand into New Zealand. “We look forward to working closely with Microsoft to deliver more for New Zealand clients,” he said.

Microsoft’s New Zealand hyperscale data centre investment plan

Microsoft’s investment into a hyperscale data centre region in New Zealand meant the resulting facilities will aim to provide several organisations with access to the security and scalability of a public cloud without sending data offshore.

Vanessa Sorenson, Managing Director of Microsoft New Zealand, said: “We’ve seen a tremendous acceleration in cloud migration over the past year as organisations have responded to global disruption and conversely, recognised the global opportunities a digital operation brings. 

“Our research with IDC shows public cloud technologies are set to create 102,000 local jobs and add [NZ]$30 billion to the New Zealand economy over the next four years, so we’re delighted to welcome a partner of LAB3’s calibre to New Zealand, to help more organisations realise those gains even faster," she added. 

Lab3’s clients include several fintech organisations, a global software vendor, Australian federal and state government agencies, and insurance and banking corporations. The company employs over 200 staff and has three advanced specialisations across migrations, Azure virtual desktop, and security. 


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