Jan 14, 2021

Digital Realty moves global HQ to Austin, Texas

Strategy
DigitalRealty
colocation
Scott Birch
2 min
Digital Realty CEO A. William Smith says moving headquarters from tech hub San Francisco will allow it to better serve its increasingly global customer base
Digital Realty CEO A. William Stein says moving headquarters from tech hub San Francisco will allow it to better serve an increasingly global customer b...

Data center leader Digital Realty has announced the relocation of its corporate headquarters from San Francisco, California to Austin, Texas.

The company, which has more than 280 facilities in 49 metros across 24 countries on six continents, says the move will strengthen its existing presence in Texas and allow it to better serve its increasingly global customer base. Digital Realty will maintain a presence in San Francisco – widely regarded as one of the world’s leading technology hubs – but the relocation of the corporate headquarters to Austin reflects the company’s established track record of success and growth in Texas, along with its extensive investment in the state. 

Digital Realty’s roots in Texas date back to 2002 and around 20% of its North America workforce are based there. Today, it owns more than 30 data centers across Texas, accounting for more than four million square feet and over 100 megawatts of customer capacity.

“The central location, affordable cost of living, highly educated workforce and supportive business climate have helped make Texas an epicenter for business activity and technology growth,” said Digital Realty Chief Executive Officer, A. William Stein.  

“As we continue to make strategic investments to best position Digital Realty for long-term growth, we are confident our expansion in Texas will help us meet the needs of our more than 4,000 global customers while continuing to deliver value for our stakeholders, employees and the communities we serve around the world.” 

Technology leaders head to Texas

Digital Realty has invested in 2323 Bryan Street in Dallas, bringing online additional colocation capacity to meet growing needs. It has also invested significantly in renewable energy in Texas, including wind and solar, intending to have more than 70% of the Texas portfolio powered by renewables by mid-2021. 

“We are excited that Digital Realty has chosen Texas as the new home for their corporate headquarters, and I thank them for their expanded investment in the Lone Star State,” said Governor Greg Abbott.  

“Digital Realty joins other global technology leaders and more than 50 Fortune 500 companies now headquartered in Texas. We are seeing increasing investments from innovative businesses thanks to our young, growing, and educated workforce, and our pro-growth economic policies that help job-creating businesses to thrive.” 

Digital Realty supports the world’s leading enterprises and service providers by delivering the full spectrum of data center, colocation and interconnection solutions.

Share article

Jun 20, 2021

Schneider Electric reveals new IT Innovation report

SchneiderElectric
datacentres
CompanyReport
DigitalEmissions
3 min
Schneider Electric has released the Digital Economy and Climate Impact report revealing new innovations for sustainability and resiliency in data centres

Schneider Electric has released a new IT innovations report titled “Digital Economy and Climate Impact”, with the aim of gaining an understanding of how digitised and smart applications will be powered in the future. The company says that the report predicts that IT sector-related electricity demand is expected to increase by almost 50% by 2030. 

Despite this, the report also shows that emissions would not increase by more than 26% by the same year, following the decarbonisation of the electricity system. In an attempt to reduce this rise in emissions the Schneider Electric TM Sustainability Research Institute recommends continued efforts in achieving efficiencies on the IT and energy sides at both the component and system levels. 

The report highlights how the rise of edge computing technologies require a “specific focus” due to these systems being less efficient than hyperscale data centres. “When the world locked down, it also logged on and internet traffic soared,” said Pankaj Sharma, EVP, Secure Power, Schneider Electric. 

“It’s misleading to assume that digital activity will inevitably result in a deeply problematic increase in CO2 emissions. The analysis from the Schneider Electric Sustainability Institute puts to rest many of the worst-case scenario claims predicting IT-related electricity use will double every five years. That said, as an industry, we must remain vigilant in finding new sources of sustainability gains while ensuring resiliency as digital keeps life moving forward”, he added. 

As well as the release of the report, Schneider Electric also announced several updates to its EcoStruxure IT data center infrastructure management software, Galaxy VL 3-phase uninterruptable power supply (UPS), introducing an industry-leading single-phase UPS, the APC™ Smart-UPS™ Ultra. All introductions are designed to advance the industry forward in meeting sustainability goals while increasing the resiliency of IT and data centre infrastructure, the company said. 

Managing hybrid data center and edge IT environments

Also showcased in Schneider Electric’s report are the increasing demands on digital consumption. According to the company, these create a more complex hybrid environment inclusive of enterprise, cloud, and edge data centres. Addressing the unique management challenges of a hybrid IT environment, Schneider Electric has announced updates to its EcoStruxure IT software to increase efficiency and resiliency, including:

  • Increased remote management capabilities: New granular remote device configuration features enable users to change configurations on one or more devices – including the new Galaxy VL and APC Smart-UPS Ultra single-phase UPS units – from one centralised platform with EcoStruxure IT Expert. This update, combined with previously released software insights on device security health, enables the user to identify faulty devices or configurations and address them in a matter of clicks, keeping their hybrid IT environment secure.
  • Improved environmental monitoring: Environmental monitoring systems ensure users have eyes and ears on data centre and IT deployments from anywhere, anytime. With this update, users can push mass configurations remotely for NetBotz cameras 750 and 755 quickly and efficiently increasing security across the critical infrastructure.
  • Enhanced remote capacity modeling and planning: With EcoStruxure IT Advisor’s new capabilities, users can remotely compare an unlimited number of racks and easily identify available capacity, view what assets are deployed and their dependencies.

Sharma concluded: “Schneider Electric has been focused on sustainability for the past 15 years and was recently named the most sustainable corporation in the world. We have embraced the mindset that future innovation will deliver better efficiency across the broader connectivity landscape. By making smart intentional choices, our industry can help mitigate how much electricity and emissions result from the rising appetite for digital technologies”.

Share article