JLL welcomes Samuel Rose as new EMEA data centre director

The experienced development surveyor joins as EMEA data centre director to focus on JLL site selection during a time of demand, with continued AI growth

Global company JLL has announced that Samuel Rose has been appointed as the company’s new data centre director for the EMEA region.

Moving forward, Rose will be responsible for EMEA site selection, acquisition and disposal. He will work closely with the Head of Data Centre Transactions for EMEA, Tom Glover, in order to meet increasing demand for transactional services from operator, developer and investor clients.

This newly created role comes in the midst of continued expansion of JLL’s data centre team, as well as growing demand for data centre services in the region.

Surging data centres driven by generative AI

To this position, Rose brings a strong wealth of industry experience having supported hyperscalers and data centre operators’ expansion into new markets. Most recently, he served as Land Transaction Advisor at Cushman & Wakefield for its EMEA data centres team.

Prior to this role, he was also a senior land buyer and property director for healthcare company Bupa, where he also liaised with various parties in selecting suitable sites for development.

JLL as a company has seen an increase in demand for data centres across Europe’s tier one markets, with its figures up by more than 20% year-on-year. Uptake also reached 218MW at the end of Q3 of 2023.

The organisation has been very vocal about how the surge in data centres has in part been driven by generative AI, leading to more competition for the best locations for future data centres. With AI only continuing to rise as it attracts more businesses, data centre companies will be under pressure to meet this demand, which includes the issue of how to design a data centre with AI technologies in mind.

An earlier 2023 report from JLL even highlighted how the “gold rush of AI” continues to drive sector growth, with Tom Glover stating that the second quarter of 2023 was a record-breaking period for European data centre demand and has shown no signs of slowing down.

Driving European data centre growth

It is therefore no surprise that Samuel Rose will be working with the company to focus on the ever-expanding European data centre market. He is well-experienced in providing development consultancy services to operators and landowners seeking to acquire and advance data centre locations. 

Additionally, he is an experienced development surveyor with more than a decade's worth of knowledge of acquiring and selling land in multiple sectors across the UK and Europe.

Speaking on his appointment, Rose says: “Data centre location strategy is becoming more critical in Europe, and there are important success factors to consider when determining the best location for data centres.

“We’re seeing cloud providers, investors, developers and operators starting to take a more strategic geographic and environmental approach to data centre site selection. I look forward to working with the wider JLL team to support our clients’ requirements.”

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