Jun 28, 2021

Sonic Edge Ltd launches Edge Pod MDC with Submer

2 min
Sonic Edge Ltd has launched the Edge Pod micro data centre in partnership with Submer, a leading provider of immersion cooling solutions

Sonic Edge Ltd has announced the launch of the Sonic Edge Pod in partnership with Submer, a leading provider of immersion cooling solutions. The new micro data centre has 100kW of immersion cooling power and has been designed to enable customers to perform complex HPC workloads at either the Edge or On-Premise locations. It arrives on site fully commissioned and can be up and running in a number of hours, the company said.

The Sonic Edge Pod comes with 120kW UPS, fire and gas suppression, CCTV inside and out, alarm system and aims to achieve a PUE target of around 1.15. Stuart Priest, Chief Executive Officer and Founder of Sonic Edge Ltd, said: “We’ve seen a big increase in enquires for immersion cooling and partnering with Submer has been an ideal fit for both companies.

“There has been a rapid rise in the adoption of HPC and with that comes the challenge of high heat intensity. Because the liquid is much more effective at conducting heat than air, immersion cooling is a very efficient cooling system that requires significantly less energy input.

“The Edge and On-Premise market continues to see significant growth and this will continue to accelerate as we move through 2021 into 2022 and beyond. We see our range of Prefabricated Edge Pods taking full advantage of this high growth Technology sector”, he said. 

What are micro data centres (MDCs)?

Micro data centres or MDCs are smaller versions of traditional data centres. They are designed to take and organise different workloads compared to the larger facilities and have the ability to solve more specific problems. 

Usually, micro data centres house less than 10 servers and 100 virtual machines. Features of a micro data centre include security, a cooling system, humidity sensors, and a power source. MDCs are particularly suited to remote locations due to their small carbon footprint. They can be deployed anywhere from office spaces, shops, and banks. This means that as time moves on, operations can be brought physically closer to the business, although the use of traditional data centres will still be necessary for larger tasks. 

Image: Sonic Edge Ltd.

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Aug 2, 2021

Microsoft hyperscale plans prompt Lab3 New Zealand launch

2 min
The launch of Lab3 in New Zealand is in response to surging cloud demand and Microsoft’s hyperscale data centre investment.

Lab3, an Australian cloud migration specialist, has announced it is launching in New Zealand after being prompted by a surge in demand for cloud services and Microsoft’s investment into hyperscale data centres. 

The company, which was founded in 2017, has appointed David Boyes as Chief Executive Officer and Rich Anderson as Chief Operating Officer. According to Companies Office records, Boyes and Anderson each have a 10% share in Lab3’s New Zealand business.  Commenting on cloud migration, Boyes said: “Across New Zealand, in government and every industry sector, organisations are looking to migrate to the cloud to modernise their technology environments.” He added that the Coronavirus pandemic was fuelling a “ need to tap into the power of data, facilitate remote work and meet public expectations of a virtual world.”

Chris Cook, Group CEO of Lab3 said the business was "first and foremost about client success" which drives the company’s product innovation and motivation to expand into New Zealand. “We look forward to working closely with Microsoft to deliver more for New Zealand clients,” he said.

Microsoft’s New Zealand hyperscale data centre investment plan

Microsoft’s investment into a hyperscale data centre region in New Zealand meant the resulting facilities will aim to provide several organisations with access to the security and scalability of a public cloud without sending data offshore.

Vanessa Sorenson, Managing Director of Microsoft New Zealand, said: “We’ve seen a tremendous acceleration in cloud migration over the past year as organisations have responded to global disruption and conversely, recognised the global opportunities a digital operation brings. 

“Our research with IDC shows public cloud technologies are set to create 102,000 local jobs and add [NZ]$30 billion to the New Zealand economy over the next four years, so we’re delighted to welcome a partner of LAB3’s calibre to New Zealand, to help more organisations realise those gains even faster," she added. 

Lab3’s clients include several fintech organisations, a global software vendor, Australian federal and state government agencies, and insurance and banking corporations. The company employs over 200 staff and has three advanced specialisations across migrations, Azure virtual desktop, and security. 


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