Subzero Engineering: Sustainable solutions for data centres
Subzero Engineering recognises data centres are dynamic environments, so they have created customised containment solutions which make energy-efficient savings for their customers.
Subzero Engineering is the industry leader in bespoke containment solutions using computational fluid dynamics (CFD) to show measurable results for their customers which includes the following savings; $300 million in energy costs, 1.5 billion gallons of water, and three million tonnes in the reduction of carbon dioxide since 2015.
“We believe that a data-driven approach is essential to drive data centre performance and efficiency,” commented Andy Connor, Director EMEA Channel, who points out they offer CFD checks for free.
“We help our customers do this with our customised, streamline, and energy efficient containment solutions which result in a lower total cost of ownership and reduced carbon emissions.”
Subzero Engineering has manufacturing facilities in Salt Lake City, US, where they were founded in 2005 (starting out as a data centre airflow consulting company), and in Dublin, Ireland.
“We have a large team of leading industry experts that help us operate globally, and at speed, and we work with customers ranging from the hyperscalers and colocation communities through to well-known brands and sports, retail, HPC, and AI,” said Connor.
Partnership with atNorth
Subzero Engineering has been working with atNorth, a high performance sustainable data centre in Iceland, for the past three years.
“When atNorth began the process of building their data centre halls they got in touch with us to provide the hot and cold aisle containment systems. Their facility is unique in its structure, so we moved from simply providing containment solutions to working with them consultatively to create a standardised ultra-efficient and performance focused system and something that could be repeated across multiple sites as their business grew.”
Climate neutral data centre pact
One of the drivers which is currently influencing data centre design is the fact hyperscalers and members of the colocation community have signed up to the climate neutral data centre pact.
“New data centres are being designed for sustainable operations, but it needs to be more flexible to accommodate the needs of GPUs chip and processing power, so there's a real challenge to find that balance,” said Connor. “However, I think the real challenge in the market is the legacy facilities. These really need to be updated and modernised to become more efficient in order to reduce their OPEX, energy consumption, and CO2.”
Balance performance and efficiency
Connor says Subzero Engineering helps operators balance performance and efficiency. “We started life back in 2005 as a CFD consultancy when data centres were using raised floors and experiencing issues with leakages. Our software solution showed customers how they could analyse the infrastructure and improve efficiency.
“Fast forward 16 years and that approach has stayed with us. We're an engineering-led solutions provider who helps businesses reduce their carbon footprint and operating costs - but it all starts with the data we produce from our CFD reports,” he said.
Microsoft hyperscale plans prompt Lab3 New Zealand launch
Lab3, an Australian cloud migration specialist, has announced it is launching in New Zealand after being prompted by a surge in demand for cloud services and Microsoft’s investment into hyperscale data centres.
The company, which was founded in 2017, has appointed David Boyes as Chief Executive Officer and Rich Anderson as Chief Operating Officer. According to Companies Office records, Boyes and Anderson each have a 10% share in Lab3’s New Zealand business. Commenting on cloud migration, Boyes said: “Across New Zealand, in government and every industry sector, organisations are looking to migrate to the cloud to modernise their technology environments.” He added that the Coronavirus pandemic was fuelling a “ need to tap into the power of data, facilitate remote work and meet public expectations of a virtual world.”
Chris Cook, Group CEO of Lab3 said the business was "first and foremost about client success" which drives the company’s product innovation and motivation to expand into New Zealand. “We look forward to working closely with Microsoft to deliver more for New Zealand clients,” he said.
Microsoft’s New Zealand hyperscale data centre investment plan
Microsoft’s investment into a hyperscale data centre region in New Zealand meant the resulting facilities will aim to provide several organisations with access to the security and scalability of a public cloud without sending data offshore.
Vanessa Sorenson, Managing Director of Microsoft New Zealand, said: “We’ve seen a tremendous acceleration in cloud migration over the past year as organisations have responded to global disruption and conversely, recognised the global opportunities a digital operation brings.
“Our research with IDC shows public cloud technologies are set to create 102,000 local jobs and add [NZ]$30 billion to the New Zealand economy over the next four years, so we’re delighted to welcome a partner of LAB3’s calibre to New Zealand, to help more organisations realise those gains even faster," she added.
Lab3’s clients include several fintech organisations, a global software vendor, Australian federal and state government agencies, and insurance and banking corporations. The company employs over 200 staff and has three advanced specialisations across migrations, Azure virtual desktop, and security.