TikTok to invest heavily in Irish data centre
Tiktok, which has approximately 800 million monthly active users, is to invest in a data centre in Dublin, generating hundreds of local jobs. Although the exact location of this new data centre is unknown, the company who is in talks with Microsoft about selling their US operations, due to President Donald Trump's threat to ban TIkTok due to its association with China, has said it will become the facility in which European data is to be stored.
Theo Bertram, the company’s head of public policy for Europe, mentioned the valuable role that Ireland plays for the company in an interview with The Irish Times. He stated that, “This is a demonstration of our commitment for the long term in Europe and this is also about cementing the important role that Ireland plays for TikTok,”
TikTok is not an entirely new presence in Ireland though. The company currently employs approximately 1,000 people in Europe, with at least 800 of those being in Ireland and Britain. Speculations have arisen regarding TikTok’s ever growing presence in the Republic of Ireland's capital in the past few months, with most suspicions leading back to the idea that ByteDance, TikTok’s parent company based in China, is toying with the idea of locating the companies European headquarters in the capital city.
Although Ireland may seem like an unusual choice for the Chinese company, the choice to prioritise Dublin over London, arguably the most suitable destination for their headquarters, came about with the news that the British government had decided to ban Huawei from any future British 5G developments and/or involvements.
As previously mentioned, as well as the exact location of the new facility being unknown, the exact amount of roles to be generated is also unknown, as is the type of role. However, after a statement from Theo Bertram highlighting the importance of “guarding safety and security”, it is believed that many jobs within the sector of data security will inevitably be generated.
Today, TikTok is available in over 150 countries and this figure is only set to rise over the coming years. Therefore, the anticipated presence of the multi million dollar company in the Irish capital could edge the country ever closer to their goal of becoming a global leader.
Schneider Electric reveals new IT Innovation report
Schneider Electric has released a new IT innovations report titled “Digital Economy and Climate Impact”, with the aim of gaining an understanding of how digitised and smart applications will be powered in the future. The company says that the report predicts that IT sector-related electricity demand is expected to increase by almost 50% by 2030.
Despite this, the report also shows that emissions would not increase by more than 26% by the same year, following the decarbonisation of the electricity system. In an attempt to reduce this rise in emissions the Schneider Electric TM Sustainability Research Institute recommends continued efforts in achieving efficiencies on the IT and energy sides at both the component and system levels.
The report highlights how the rise of edge computing technologies require a “specific focus” due to these systems being less efficient than hyperscale data centres. “When the world locked down, it also logged on and internet traffic soared,” said Pankaj Sharma, EVP, Secure Power, Schneider Electric.
“It’s misleading to assume that digital activity will inevitably result in a deeply problematic increase in CO2 emissions. The analysis from the Schneider Electric Sustainability Institute puts to rest many of the worst-case scenario claims predicting IT-related electricity use will double every five years. That said, as an industry, we must remain vigilant in finding new sources of sustainability gains while ensuring resiliency as digital keeps life moving forward”, he added.
As well as the release of the report, Schneider Electric also announced several updates to its EcoStruxure IT data center infrastructure management software, Galaxy VL 3-phase uninterruptable power supply (UPS), introducing an industry-leading single-phase UPS, the APC™ Smart-UPS™ Ultra. All introductions are designed to advance the industry forward in meeting sustainability goals while increasing the resiliency of IT and data centre infrastructure, the company said.
Managing hybrid data center and edge IT environments
Also showcased in Schneider Electric’s report are the increasing demands on digital consumption. According to the company, these create a more complex hybrid environment inclusive of enterprise, cloud, and edge data centres. Addressing the unique management challenges of a hybrid IT environment, Schneider Electric has announced updates to its EcoStruxure IT software to increase efficiency and resiliency, including:
- Increased remote management capabilities: New granular remote device configuration features enable users to change configurations on one or more devices – including the new Galaxy VL and APC Smart-UPS Ultra single-phase UPS units – from one centralised platform with EcoStruxure IT Expert. This update, combined with previously released software insights on device security health, enables the user to identify faulty devices or configurations and address them in a matter of clicks, keeping their hybrid IT environment secure.
- Improved environmental monitoring: Environmental monitoring systems ensure users have eyes and ears on data centre and IT deployments from anywhere, anytime. With this update, users can push mass configurations remotely for NetBotz cameras 750 and 755 quickly and efficiently increasing security across the critical infrastructure.
- Enhanced remote capacity modeling and planning: With EcoStruxure IT Advisor’s new capabilities, users can remotely compare an unlimited number of racks and easily identify available capacity, view what assets are deployed and their dependencies.
Sharma concluded: “Schneider Electric has been focused on sustainability for the past 15 years and was recently named the most sustainable corporation in the world. We have embraced the mindset that future innovation will deliver better efficiency across the broader connectivity landscape. By making smart intentional choices, our industry can help mitigate how much electricity and emissions result from the rising appetite for digital technologies”.