NetApp CSO Urges IT Sector to Lead Sustainability Drive

The technology sector faces mounting pressure to address its environmental impact as global data consumption continues to rise.
Data centres consume increasing amounts of energy and resources, which presents both challenges and opportunities for organisations seeking to balance digital transformation with sustainability objectives.
The emergence of real-time emissions monitoring tools, circular economy initiatives and energy-efficient infrastructure marks a shift in how technology companies approach environmental responsibility. These developments coincide with growing regulatory pressure and stakeholder demands for transparent sustainability reporting.
Against this backdrop, IT professionals are taking on expanded roles in corporate environmental strategies. Their technical expertise enables the implementation of solutions that can measure, monitor and reduce environmental impact across organisations.
Confronting data centre emissions concerns
The role of IT professionals in corporate sustainability initiatives is becoming more significant as data centre energy consumption continues to rise, according to NetApp, the intelligent data infrastructure company.
"Sustainability has moved from a buzzword to a boardroom priority," says Nicola Acutt, Chief Sustainability Officer at NetApp. "But what may surprise many is that the unsung heroes driving this change are not in environmental departments - they're in IT."
Research indicates data centre demand will increase by 22% from 2023 to 2030, with carbon emissions projected to reach levels comparable to the aviation sector. This growth presents challenges for organisations seeking to reduce their environmental impact while maintaining digital infrastructure.
Nicola points to AI, machine learning and data analytics as tools to address these challenges. NetApp's BlueXP Sustainability Dashboard enables organisations to monitor carbon emissions in real-time.
"By deploying intelligent tools, businesses can optimise energy use and significantly reduce waste," she explains.
The shift represents a transformation in how organisations view their IT departments. These teams, traditionally considered support functions, now drive environmental initiatives that aim to enhance system efficiency and reduce carbon footprints.
Targeting e-waste reduction
The technology sector's traditional linear consumption model faces scrutiny as companies implement circular economy principles.
"Designing for the environment is not a new concept, but it's one that still requires urgent action," Nicola adds.
NetApp has implemented product take-back programmes and emphasises modular design to extend product lifespans. These initiatives align with market demand for refurbished electronics and recyclable components.
The company's approach incorporates sustainability considerations throughout the product lifecycle, from initial design to end-of-life management. This strategy encompasses manufacturing processes and operational practices.
The integration of sustainability into IT operations requires organisational change beyond technological solutions. IT practitioners bring experience in transformation and systems thinking to environmental initiatives.
"Sustainability is not just a compliance task; it's an opportunity to drive value and resilience," says Nicola. This perspective positions IT departments to influence corporate environmental strategy.
Cross-departmental collaboration remains essential for implementing sustainable IT practices. Environmental experts work alongside IT teams to develop comprehensive approaches to emissions reduction and resource efficiency.
Driving environmental change
Data centres, which provide the foundation for modern IT infrastructure, present opportunities for environmental impact reduction.
NetApp's sustainability dashboard represents an approach to emissions management that combines data analytics with environmental objectives. The tool enables organisations to integrate carbon reduction into operational decision-making.
The relationship between IT infrastructure and environmental impact continues to shape technology sector development.
Nicola adds: "The decisions we make today will define the sustainability landscape for generations to come."
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