Why Salute is Bringing its Liquid Cooling Operations to EMEA

The race to build AI infrastructure has many a time been viewed through the lens of GPUs and power.

Yet as data centre operators push rack densities ever higher, one looming question comes into focus: how can these systems be kept running safely and efficiently once they go live?

That challenge is behind Salute’s decision to expand its Direct-to-Chip (DTC) Liquid Cooling Operations Service into EMEA, with the regional launch set to take place at Datacloud Global Congress in Cannes.

The company says it is the first provider to offer a dedicated operational service designed specifically for high-density liquid-cooled AI and high-performance computing (HPC) environments.

The move comes as operators across Europe, the Middle East and Africa prepare for a new generation of AI facilities where traditional air cooling is losing its capabilities to meet performance and efficiency requirements.

Supporting AI facilities beyond deployment

While much of the industry’s attention is focused on designing and constructing AI-ready campuses, Salute is targeting what happens after the infrastructure is installed.

Its DTC Liquid Cooling Operations Service is intended to help operators manage the day-to-day realities of liquid-cooled environments, covering areas such as chemistry management, leak detection, safety procedures, systems oversight and operational risk management.

The service also includes commissioning support, operational playbooks and specialist training programmes designed for AI facilities.

John Shultz, Chief Product Officer, AI and Learning Officer at Salute, believes operational expertise is becoming more important as AI infrastructure scales globally.

He says: “Salute’s Direct-to-Chip Liquid Cooling Operations Service is a gamechanger for mitigating the risks of AI operations and delivering world-class performance.” 

“This service has immediately become the new operational standard for AI data centres and will support hundreds of billions of dollars of NVIDIA’s recently announced $1 trillion GPU customer order pipeline.

“By expanding to EMEA, Salute can provide even broader global support for next-generation AI deployments.”

From investment planning to live operations

Alongside operational services, Salute is establishing itself as a partner across the broader AI data centre lifecycle.

In EMEA, the company also provides investor services including technical due diligence, design and build engineering and project management support.

According to Salute, this allows investors and developers to assess projects with operational performance in mind from the earliest planning stages.

The company is already involved in AI infrastructure projects across Norway, Sweden and Germany and is now extending those capabilities across the wider EMEA region.

James Feeney, Vice President of AI / HPC Data Center Strategy and Development, EMEA at Salute says: “In Europe, Salute is already supporting AI infrastructure development and deployment across the Nordics and Central Europe, including projects in Norway, Sweden and Germany.

“This expansion broadens to the rest of EMEA so more companies can leverage our expertise in bringing data centres to market and achieving world-class operational excellence.”

Salute CEO Erich Sanchack says that the company's approach is designed to connect investment decisions with long-term operational outcomes.

“By combining investment advisory, engineering expertise and best-in-class operational models, Salute supports customers across the full lifecycle of AI data centre infrastructure – from investment and design through commissioning and live operations.

“With our support, data centre investors and developers can accelerate their AI data centres, mitigate risk and scale their operations with confidence.”