Why Xela Energy? Clean Energy Capital’s Sustainable Rebrand

In a strategic rebrand, Clean Energy Capital has become Xela Energy to signal its evolution from a renewable energy developer to what it terms an Enterprise Independent Power Provider (EIPP). 

With such a rebrand, Xela Energy aims to provide large-scale power consumers with secure, scalable and cost-effective renewable energy behind-the-meter. Its customers include the likes of data centres, industrial manufacturers and pharmaceutical companies.

The transformation comes as UK businesses face electricity prices among the highest globally, alongside an ageing power grid and pressure to decarbonise operations. Data centre operators, in particular, require reliable power sources as demand for digital infrastructure continues to expand.

“Our rebrand to Xela Energy reflects the business we’ve become – and one we continue to build upon,” says Alexander Goodall, Founder and CEO at Xela Energy. “It’s not just about a new name. It's about delivering real infrastructure to solve our customers’ challenges – proactively, not reactively.”

Why the rebrand?

Given the UK energy sector faces volatile electricity prices, an ageing power grid and the need to rapidly decarbonise, Xela Energy hopes to be the solution provider.

“For us, Xela Energy is about change and innovation in the industry,” explains Amy Young, Director, Data Centres at Xela Energy, speaking to us at Datacloud. “We integrate within the local community, working with local landowners and local farmers. It’s that all-encompassing aspect of what can be produced here in the UK and how we can utilise and benefit from it.”

The company is solutions-led and fully funds, develops and operates projects for its customers with the goal of reducing carbon emissions, while also enabling long-term energy certainty without the need for up-front capital investment. 

In recent months, it has grown from four employees to more than 25 industry specialists. Alexander attributes this expansion to team commitment and market demand for alternative energy solutions. 

“It’s our people who make that possible,” he explains. “Their belief, drive and commitment have shaped Xela from the very start – and they continue to push us forward every day.”

The rebranding also accompanies the company’s transition to institutional funding, moving beyond its startup origins. Xela Energy now owns and operates private wire infrastructure for multinational corporations, including data centre operators and technology companies.

It also offers comprehensive services that span construction management, asset management, operations, health and safety compliance, regulatory adherence, contract management, billing and customer service.

With this end-to-end approach, the company is eager to address the complexity that many large power users face when implementing renewable energy projects.

“Xela Energy has grown from origins in development, to delivering large-scale renewable energy solutions for some of the UK’s largest power users,” Alexander explains. 

Amy adds: “We’re demonstrating a transition from a startup mentality into an actual renewable energy developer. We’re on the cusp of some very big announcements with some very big partners, so we can stand on our own now. 

“We are not in startup mode – we are functioning.”

Meeting rising demand for alternative power solutions

For data centre operators in particular, this approach offers potential advantages in power procurement. Traditional grid connections can involve lengthy planning processes and uncertain pricing. 

Private wire solutions like what Xela Energy is offering enable a direct connection between renewable generation assets and consumption sites, potentially providing more predictable costs and supply security.

Xela Energy’s commercial model centres on Renewable Energy Service Agreements (RESAs), which function as private wire equivalents to traditional power purchase agreements. These contracts enable customers to secure fixed pricing for renewable power delivered directly to their facilities.

With this in mind, Amy explains how much the company has shifted focus: “We will not speak to any large power user – not just data centres, but manufacturing infrastructure – until we have a viable product to speak to them about.

“We focus on the real data behind the technical design layout for the land to ensure we’re doing it in the most sustainable way. We’ve been focusing heavily on our supply chain over the past few years so that everything we do has sustainability in mind. We don’t want solar panels imported from China, for example, because that undermines everything we’re trying to offset.

The timing aligns with increased focus on sustainability reporting within the data centre sector. Many operators are currently facing pressure from customers and investors to demonstrate progress on carbon reduction targets. Direct access to renewable power through private wire connections can provide verifiable green energy credentials.

Alexander explains: “With capital secured and land in strategic locations, Xela Energy brings shovel-ready, strategically located projects to the table, built around tangible solutions and is positioned to power a more sustainable, industrial economy.”

Supporting a power-hungry data centre industry

The UK data centre market in particular is facing challenges around power availability and cost. Grid connections in key locations often involve significant lead times, while electricity prices have remained volatile following recent market disruption.

Xela Energy’s focus on industrial-scale power consumers reflects the scale requirements of modern data centre operations. Hyperscale facilities typically require tens of megawatts of capacity, necessitating substantial renewable generation assets to make a meaningful impact on overall power supply.

“Our team and our industry expertise sets us apart from anybody else in the industry. We want to disrupt and challenge the status quo,” Amy says. “We're saying to people: you profess to be sustainable, but we've got a product that is truly sustainable down to the finite detail.”

The company positions itself as technology-agnostic, suggesting flexibility in renewable generation technologies deployed. This approach may appeal to data centre operators seeking to optimise power solutions based on site-specific requirements rather than being constrained by single technology approaches.

“As we enter this new phase, we’re creating an organisation that is forward-looking, technology-agnostic and ready to scale,” Alexander states. 

“At the heart of this rebrand is a simple belief: if our energy is unsustainable, so is our existence.”

The full interview with Amy Young will be available soon on our sister publication, AI Magazine.

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