How Siemens Hopes to Serve Spain with new Data Centre Hub
Siemens Smart Infrastructure has opened a data centre technology hub in Madrid with additional support operations in Aragon, targeting customers across Spain and Portugal.
This is part of the company’s plans to expand its presence in Europe’s growing digital infrastructure market. The company hopes to leverage Spain’s position as a gateway to southern Europe, where data centre capacity requirements continue to increase alongside artificial intelligence, the Internet of Things (IoT), 5G and cloud technology deployment.
The Madrid facility joins Siemens’ global Competence Center network, which includes operations in the Netherlands, US and India.
“The exponential growth of the cloud and AI workloads presents a significant business opportunity but also challenges and we are committed to helping our customers streamline their operations, execute projects efficiently and minimise costs, all while achieving their sustainability and availability goals,” says Ciaran Flanagan, Global Head of Data Center Solutions at Siemens.
How the Spanish data centre market is growing
Spain's data centre market shows compound annual growth exceeding 20%, according to projections cited by Siemens.
With Morgan Stanley research indicating European data centre numbers will increase exponentially over the next decade, Spain has been positioned as a destination for capacity expansion beyond the traditional FLAP-D markets (Frankfurt, London, Amsterdam, Paris, Dublin).
- Spain’s data centre market was valued at US$2.25bn in 2024 and is projected to reach US$4.30bn by 2030, rising at a CAGR of 11.40%
Spain DC’s Report on the State of the Data Center Sector 2024 also forecasts the country could attract up to €13 billion (US$14.96bn) in investment over coming years under conservative scenarios.
Such a projection reflects Spain's strategic location, connectivity infrastructure and renewable energy resources, which provide alternatives for operators seeking capacity relief from the more saturated markets.
Siemens targets energy efficiency as consumption doubles
Data centre energy consumption reached 415 TWh globally in 2024, according to International Energy Agency (IEA) figures, with projections indicating consumption will exceed 945 TWh by 2030.
With this in mind, Siemens is positioning its Iberian hub to address efficiency and resource consumption challenges through design and simulation technologies that combine physical and digital infrastructure management.
The company’s approach involves creating solutions tailored to individual customer requirements whilst supporting the sustainable transformation of data centre infrastructure. Siemens had completed a Nordic data centre hub launch prior to the Madrid expansion to establish a template for regional market development.
“The inauguration of this hub underlines the importance of the data centre market for Siemens, both globally and specifically for Iberia,” says Fernando Silva, CEO of Siemens Spain.
“With this new infrastructure, we will multiply our network of technical experts supporting our customers in their requirement for sustainability, efficiency and operational reliability of their data centres.”
Madrid hub delivers comprehensive technical support services
The Madrid-based expert team is poised to offer support across power solutions, infrastructure management, automation, digital twins, thermal optimisation, fire safety, physical security, microgrids and lifecycle and financial services.
As a whole, Siemens’ portfolio encompasses end-to-end capabilities supported by partner ecosystems for data centre industry requirements.
The hub aims to support customers through the planning, construction, operations and scaling phases of data centre development. Likewise, Spain’s alignment with European Green Deal objectives creates additional demand for infrastructure solutions that meet sustainability targets whilst also maintaining operational performance standards.
Siemens' expansion into the Iberian market therefore highlights how much the European data centre market is growing and changing. Whereas traditional hubs are facing capacity constraints, hubs like Madrid can enable companies like Siemens to serve regional customers with local technical expertise whilst maintaining connections to global competence centres.
Ciaran adds: “The launch of this hub in Madrid marks a key milestone on this journey.”
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