AWS Continues to Lead in Enterprise Data Centre Development

Amazon Web Services (AWS) has been named the leading data centre company in the world.

The Top 250 Data Centre Companies in the World 2024 aims to showcase the current leading companies in the industry. These enterprises are committed to delivering power and cooling infrastructure, from housing computer servers, to offering innovative sustainable cooling solutions.

Throughout 2023, AWS was developing new and improved strategies to make its data centres and hyperscale facilities more sustainable. Moving further into 2024, businesses worldwide continue to use AWS to lower operating costs and become more digitally agile, allowing them to innovate faster.

A leader in sustainable cloud computing

In today’s world, AWS is widely known for its cloud computing infrastructure that allows for the ability to leverage a new business model. 

When it comes to the data centre, this infrastructure helps businesses build securely and create faster as a result. AWS is also committed to continuous improvement in the designs and systems of its data centres, including implementing controls, building automated systems and undergoing audits to confirm all operations are secure.

At their core, AWS data centres aim to establish trust. By working to protect the critical infrastructure of its companies, the organisation keeps positioning itself as an industry leader.

However, with great demand comes great responsibility, as the company continues to ensure that it is meeting its sustainability pledges. It seeks to work towards its ambitious Net Zero 2040 goal across all operations, which remains 10 years ahead of most competitors. 

The company is also committed to harnessing environmentally-friendly energy, with the goal of powering its data centres with 100% renewable energy. Originally, it aimed to achieve this by 2030, but is now set to achieve it next year - and five years ahead of target.

Looking forward: Continuing to transform with Gen AI

It is no secret that the data centre industry faces unprecedented demand, in line with the current energy crisis and the huge demand for artificial intelligence (AI) and cloud-based technologies.

In considering this, AWS announced a collaboration with Capgemini in January 2024 to further focus on enterprise generative AI (Gen AI) adoption. Our sister publication Sustainability Magazine reports that increased Gen AI adoption will allow companies greater insights into their environmental strategies and therefore place greater focus on more sustainable areas.

With its optimised large language models (LLMs), AWS hopes to continue working to help businesses realise the full potential of Gen AI, whilst also helping clients navigate digital challenges such as cost and scale.

Within the data centre, if harnessed to its full potential, Gen AI and the cloud will continue to vastly revolutionise the global data centre landscape.

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