FLAG: GCX Rebrand to Support Subsea Fibre Solutions

Global Cloud Exchange (GCX) has today announced its rebrand to FLAG.

This rebrand enables one of the largest privately owned global subsea fibre platforms to focus on expansion and innovation. It is eager to achieve this through strategic partnerships and investments.

FLAG is now looking to maintain its growth, whilst also continuing to offer connectivity solutions to address global demand.

“FLAG represents our renewed commitment to global connectivity,” says Carl Grivner, CEO of FLAG. “Working closely with our clients, we are constantly upgrading and expanding our network to stay at the forefront of technological developments and meet evolving market demands.”

About FLAG, a subsea fibre leader

FLAG provides end-to-end, high-speed digital connectivity solutions. These include flexible leased capacity, dark fibre and Layer 2 & 3 services for hyperscalers, telecom carriers, OTT content providers, new media providers and enterprises.

These organisations are supported via an interconnected platform of seven subsea and six terrestrial cable systems. As a result, FLAG is able to serve clients in more than 180 countries, whilst operating a diverse global network across key routes and powering the global telecommunications backbone with its infrastructure across Asia, the Middle East, Europe and the US.

Its network ensures route redundancy and diversity for mission-critical dataflows, providing reliable connectivity and neutrality in hard-to-access regions.

In order to bolster its network capabilities and address growing demand for data processing and storage, FLAG also provides modular data centres. These are designed to offer scalable and resilient solutions for high-performance computing (HPC) deployments, from the network edge to cable landing stations worldwide.

Carl adds: “This ensures our clients receive the most advanced connectivity solutions, enabling them to scale, secure and optimise their data in an increasingly interconnected world.” 

Advancing digital solutions

With the rebrand, FLAG is eager to focus on its strategic priorities. These include pursuing its long-term goals and prioritising investments across more geographies through subsea, edge data centres and cable landing stations.

The organisation continues to realise strong growth year-on-year and has recently signed several investments to enhance its subsea capabilities across the Middle East and Asia.

Likewise, FLAG is developing its technology solutions to create customer-tailored propositions – which is particularly important, as demand for data traffic continues to rise in the wake of AI and digital services booming like never before.

As a result, the company will continue investing in digitisation to advance its customer offerings and deliver innovative solutions worldwide.

“This rebrand of FLAG allows us to move forward with a clear vision and the flexibility to innovate and invest in our infrastructure in ways that provide unparalleled value to our customers and partners,” Carl explains.

“With strong backing from our Board and 3i Infrastructure, we are committed to delivering market-leading, high-performance solutions across the globe.”

A booming subsea cable industry

As a need for connectivity surges, so does the need for reliable and secure subsea cables.

In fact, according to Markets and Markets, the global submarine cable system market size is expected to grow from US$18.2bn in 2024 and is expected to reach US$29.7bn by 2029.

This is critical for the data centre industry, as data centres can use subsea cables to connect to other data centres or cloud providers in different regions around the world. This also enables them to leverage the benefits of computing and cloud services, leading to reduced costs, better performance and greater resilience.

Damaged cables can lead to severe consequences for the connectivity landscape.

Explore the latest edition of Data Centre Magazine and be part of the conversation at our global conference series, Tech & AI LIVE. 

Discover all our upcoming events and secure your tickets today.

Data Centre Magazine is a BizClik brand