OpenAI Expands Enterprise Reach with Data Centre Focus

OpenAI is pushing deeper into the enterprise market with a wave of partnerships designed to strengthen data centre infrastructure, boost application integrations and expand its technology ecosystem. At its 2025 DevDay conference, the company outlines plans that move beyond consumer usage and into large-scale business adoption.

Sam Altman, CEO of OpenAI, says the company’s next phase centres on enterprise growth. 

“You should expect a huge focus from us on really leaning into enterprise,” he says.

The strategy builds on OpenAI’s broad ecosystem of integrations and infrastructure partnerships, marking a move from mass-market AI tools to platforms suitable for enterprise deployment.

Expanding integrations and developer ecosystem

OpenAI launches new app integrations for ChatGPT, enabling connections between the platform and major applications. Through the Apps SDK (software development kit) built on the Model Context Protocol, developers can now link ChatGPT to a range of third-party tools. Initial partners include Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow, with DoorDash, Instacart, Uber and AllTrails joining later this year.

Engineers at the event demonstrate how users can request ChatGPT to create Spotify playlists or refine property searches on Zillow using plain language. The system identifies the app being called, prompts the user to connect it and shares context safely.

Nick Turley, Head of ChatGPT at OpenAI, explains that the integration represents a step toward a new kind of interaction. He says users will see ChatGPT evolve “from an app that is really, really useful into something that feels a little bit more like an operating system” over the next six months.

Spotify confirms its integration will protect user privacy. “Connecting Spotify to ChatGPT is opt-in and you’re always in control: You can connect or disconnect at any time,” the company states.

These integrations align with OpenAI’s enterprise ambitions, offering a framework where data and workflows can run through ChatGPT as a hub for productivity and communication – an approach that mirrors how data centres manage interconnected systems.

Infrastructure expansion through Stargate initiative

A major development for OpenAI’s data centre ambitions comes through its Stargate initiative. The company announces partnerships with Samsung Electronics and SK hynix to boost AI infrastructure and expand data centre capacity across Korea.

The collaboration follows meetings between Sam, Samsung Executive Chairman Jay Y Lee, SK Chairman Chey Tae-won and President Lee Jae-myung. Through Stargate, OpenAI seeks to secure advanced memory chips and support large-scale data processing.

Infrastructure expansion through Stargate initiative

A major development for OpenAI’s data centre ambitions comes through its Stargate initiative. The company announces partnerships with Samsung Electronics and SK hynix to boost AI infrastructure and expand data centre capacity across Korea.

The collaboration follows meetings between Sam, Samsung Executive Chairman Jay Y Lee, SK Chairman Chey Tae-won and President Lee Jae-myung. Through Stargate, OpenAI seeks to secure advanced memory chips and support large-scale data processing.

This expansion supports AI workloads requiring low-latency, high-throughput infrastructure – crucial for data centre operations.

The companies are also exploring new data centre projects. SK Telecom and OpenAI are discussing the construction of an AI data centre in Korea, while Samsung C&T, Samsung Heavy Industries and Samsung SDS are assessing additional capacity for large-scale AI deployments.

Samsung SDS signs a potential agreement with OpenAI to co-develop data centres and provide enterprise AI services. The company plans to offer consulting, deployment and operational management for businesses integrating OpenAI’s AI models into internal systems. Samsung SDS also becomes a reseller of OpenAI services in Korea, helping local firms adopt ChatGPT Enterprise.

“Korea has all the ingredients to be a global leader in AI – incredible tech talent, world-class infrastructure, strong government support and a thriving AI ecosystem,” says Sam. “We’re excited to work with Samsung Electronics, SK hynix and the Ministry of Science and ICT through our global Stargate initiative to support Korea’s AI ambitions.”

AI models and enterprise readiness

OpenAI’s enterprise strategy extends beyond partnerships to model performance. Sam says the company’s AI models are now prepared for high-demand business use cases. “We needed to let the models get better. The models are there now,” he says, adding that OpenAI is working with “a few active early partnerships.”

While the company continues to record high computing and research costs, OpenAI reports US$4.3bn in revenue in the first half of 2025 and is on track for US$13bn by year-end. It now serves more than 800 million weekly ChatGPT users and maintains a US$500bn valuation following a secondary share sale.

Profitability remains a future goal, with Sam stating that it is “not in my top 10 concerns, but we obviously someday have to be very profitable.”

As OpenAI scales its partnerships, data centre operations become central to sustaining the power and reliability that enterprise AI demands. Through its Stargate initiative and global integrations, the company positions itself at the core of AI infrastructure – linking software, hardware and business applications into a unified enterprise platform.