atNorth has joined the German Datacenter Association (GDA), in a move to support the advancement of data centre sustainability across Europe.
Established in 2018, the GDA is an association of data centre operators and owner, supported by research institutes, local communities and a network of partners. It aims to sustainably improve the conditions for data centre operators in Germany and raise awareness of the market.
“This invaluable relationship with the GDA comes at a pivotal time in atNorth’s growth as we accelerate the momentum already being achieved in the Nordics by launching atNorth and our sustainable, cost efficient data centre solutions to the German speaking countries. With the current energy crisis in full swing thus affecting costs across the colocation industry, we are in a great position to reduce costs for many businesses given our access to 100% renewable energy in Iceland,” said atNorth Sales Director DACH, Michael Endres.
Making data centre operations more sustainable
The GDA intends to offer data centre operators in Germany a platform to work together to promote the growth of the sector and raise awareness of the industry across business, society and politics in the region. It supports its members with regards to laws, regulations and standards, and political issues with its relevant committees.
Endres added: “At atNorth, we have ambitious goals to push the boundaries of data centre operations with sustainability, efficiency, and performance truly at our core. Aligning to an organisation as well-respected and influential as the GDA will be critical to the success of our business in the German market. We are excited to be joining such an astute, professional group of members across the region as we look to lead our industry forward in the right way.”
The GDA brings together a number of key German and international players active in the data centre industry. atNorth is the latest member to join its fellow leading data centre operators and owners across Europe.
“We are very happy that atNorth has chosen to become a member of the GDA, we look forward to a long and successful association,” said Eva Baumgärtner, General Secretary for the German Datacenter Association.
To further enforce its commitment to sustainability issues, atNorth has recently joined the Infrastructure Masons ‘iMasons Climate Accord’. This association brings together more than 70 companies within the industry to ensure carbon reduction is a strategic part of the global digital infrastructure. iMasons is a non-profit, professional association of technology and business leaders who represent over $150Bn in infrastructure projects in over 130 countries.