How is GCG Honing its Data Centre Focus with New Strategy?
GCG has announced a new direction for its data centre division, GCG Data Centers, aimed at hyperscalers and multi-tenant providers, who are expected to drive the majority of power demand in the coming years.
With over six decades of experience, the company supplies a portfolio of infrastructure solutions covering cabling, conveyance and prefabricated power whips, supported by value-added services.
The shift reflects the growing need for highly tailored data centre builds, as providers look beyond standardised solutions. GCG’s portfolio includes products from leading brands, as well as in-house ranges such as Paige, Connect-Air and Cobra X-Flex.
“Today's data centre environments demand solutions that are practical, repeatable, and ready to perform,” says David Coleman, SVP, Data Centers & Intelligent Buildings at GCG.
"At GCG, we focus on what matters most to our customers – speed, reliability and a supply chain built on trusted partnerships.
"Our team understands the real-world constraints our clients face, and we're committed to delivering solutions that reduce complexity and simplify project delivery."
Focus on flexibility and innovation
The company highlights flexibility and customisation as the cornerstones of its new positioning.
GCG Data Centers will work with customers facing unique technical requirements, site constraints and non-traditional timelines, offering configurations that go beyond off-the-shelf options.
By designing systems that can scale and adapt in real time, GCG aims to provide infrastructure that responds to the pace of hyperscale and modular deployments.
This approach is intended to reduce troubleshooting time, ensure compatibility across environments and simplify installation processes.
Supporting hyperscale growth
With hyperscalers and multi-tenant providers projected to represent 95% of data centre power demand by 2028, GCG’s strategy aligns with the rapid expansion of large-scale digital infrastructure.
From backbone to edge cabling, its solutions are designed to meet the requirements of high-performance data centres handling AI workloads and other emerging technologies.
The company says its supply chain strength and industry partnerships give customers confidence in project delivery, even in challenging markets.
GCG Data Centers benefits
- Comprehensive product access: One of the largest distributors of wire and cable in the US, offering tens of thousands of SKUs across copper, fibre, connectivity and automation. Includes specialty solutions such as Paige’s GameChanger Cable and BMS cabling from Connect-Air.
- Reliable supply and fast delivery: Backed by a network of US distribution centres, large inventories and strong supplier partnerships to minimise project delays and reduce back orders.
- Engineering and technical support: Provides expert help with product selection, design and troubleshooting, alongside custom solutions for complex applications. Services include labelling, kitting and staging to simplify delivery.
- Value and cost savings: Offers competitive pricing through scale buying power, access to alternative brands with faster lead times and new capacity to meet demand in a constrained market.
Building for the future
GCG positions its data centre strategy as a response to industry shifts towards efficiency and sustainability, with demand for scalable infrastructure continuing to rise.
The refreshed approach is designed to help customers manage growth while keeping projects practical and cost-effective.
By combining engineering expertise, robust supply capabilities and flexible solutions, GCG Data Centers is aiming to support hyperscale operators and colocation providers as they build the next generation of digital infrastructure.