Data4: Scaling data centres for the growing European market

With 137 hectares and 340MW of resources, Data4 has a volume of land reserves and power capacity that is unique in the European market.

From small scale origins in a slightly under-performing region of the sector, in 2014, Data4 rapidly aligned itself with the newly-emerging global data centre trends. It developed a strategy around three pillars of growth: Scalability, Quality and Sustainability.

Alongside this, its strategy of acquiring large, scalable campuses placed it in prime position to ride the wave of the rapidly growing European data centre market. 

Now, the company is planning to further consolidate its position as a market leader in its core markets, which are Paris, Milan, Madrid and Warsaw. 

We spoke to Adam Levine, the Chief Commercial Officer at Data4 about the factors that drove Data4’s successes, its ongoing European expansion, the company’s future plans, and how this strategy is being shaped by sustainability.